About Me
I'm a product designer who's spent 15+ years turning complex problems into products people actually use. I've worked across digital health, cybersecurity, and enterprise SaaS — always at the intersection of strategy, research, and craft.
Experience
↓ Download CVIndependent Projects
Product Design & UX Consultant
Totango
Lead Product Designer
Source Defence
Sr. Product Designer
Ideo Digital
Head of Design
Wizecare
Lead Product Designer & Product Manager
Netcraft
Project Lead, UX/UI Designer
Studio Pop
Founder, Product Design & UX Consultant
Education
Bezalel Academy of Arts & Design
B.Des, Visual Communication · Jerusalem
Skills
Design & UX
Strategy & Product
AI & Tools
From hardwood to sand
After a pro basketball career, I moved to beach volleyball. Still competitive, still loud.
Gaming since age 7
Commodore to PlayStation to PC. Couch co-op with my kids by day, late-night with my crew after lights out.
Beach volleyball
Sand, sun, and a lot of "MINE!" — competing on the beach is where I recharge.
Family of dice
Board games are a family religion. Phones down, laughs up, just enough arguing to keep it fun.