About Me

I'm a product designer who's spent 15+ years turning complex problems into products people actually use. I've worked across digital health, cybersecurity, and enterprise SaaS — always at the intersection of strategy, research, and craft.

Leon Penkovich

Experience

↓ Download CV
Jun 2024 — Present

Independent Projects

Product Design & UX Consultant

  • End-to-end product design across API security and cardiac electrophysiology
  • UX research, definition, and high-fidelity design delivery
  • HUD optimization for a resource management game
Jan 2021 — Apr 2024

Totango

Lead Product Designer

  • Reduced onboarding time by 30% via role-based, self-guided UX flows
  • Increased workflow efficiency up to 70% via AI-driven UX solutions
  • Led design system redesign — accessibility, consistency, scalable implementation
Jan 2019 — Sep 2020

Source Defence

Sr. Product Designer

  • Led UX redesign of core cybersecurity platform through research and data insights
  • Aligned engineering, marketing, and sales around customer-centric goals
Nov 2017 — Nov 2018

Ideo Digital

Head of Design

  • Managed and mentored a hybrid team of 3 designers
  • Delivered responsive web products for government and tech clients
Jan 2016 — Aug 2017

Wizecare

Lead Product Designer & Product Manager

  • Directed product design across a multi-platform digital health ecosystem
  • Delivered MVP to market in collaboration with CEO and stakeholders
Jan 2014 — Nov 2015

Netcraft

Project Lead, UX/UI Designer

  • Led complex UX/UI projects from concept to onboarding
  • Mentored junior designers, contributed to winning tenders
Nov 2009 — Dec 2013

Studio Pop

Founder, Product Design & UX Consultant

  • Founded design consultancy delivering UX strategy and end-to-end product design

Education

2004 — 2009

Bezalel Academy of Arts & Design

B.Des, Visual Communication · Jerusalem

Skills

Design & UX

Product Design UX Architecture UX Research Prototyping Usability Testing Design Systems Information Architecture

Strategy & Product

Product Strategy PLG & JTBD Roadmap Planning Stakeholder Management Cross-functional Leadership

AI & Tools

AI-Enhanced Design Figma Claude Gemini AI Workflow Automation
Basketball
sports_basketball

From hardwood to sand

After a pro basketball career, I moved to beach volleyball. Still competitive, still loud.

Family gaming
sports_esports

Gaming since age 7

Commodore to PlayStation to PC. Couch co-op with my kids by day, late-night with my crew after lights out.

Beach volleyball
sports_volleyball

Beach volleyball

Sand, sun, and a lot of "MINE!" — competing on the beach is where I recharge.

Board games
extension

Family of dice

Board games are a family religion. Phones down, laughs up, just enough arguing to keep it fun.